Friday 9 December 2011

GUZZLERS

Today I opened my emails to read about Levi's very impressive campaign telling its customers "Dirty is the new clean".  It's amazing how a little humour in a campaign can bring a message home.  Through water foot printing research Levi's found that an average pairs of their jeans uses 6000 odd litres of water in its lifetime.  Incredible!  With droughts and water scarcity, we just have to cut that down... so one of the messages of Levi's is... don't wash em' as much.  We adore this campaign Levi's.  P.S. The talking buffalo is the icing on the cake.  Makes me want to go out an buy a pair of Levi's!

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